Director, Integrated Campaign Management

TownTasks

Location: New York City, New York, USA

Category: Marketing

Salary: 122,250 - 203,750 USD / yearly

Full-time

Job Description

Lead integrated marketing planning process for Epsilon's Digital and Retail Media offerings in close collaboration with Product, Sales, and Marketing, ensuring marketing activities align with business needs and priorities.

Responsibilities

Lead integrated marketing planning process for Epsilon's Digital and Retail Media offerings in close collaboration with Product, Sales, and Marketing, ensuring marketing activities align with business needs and priorities.
Build, manage and execute a multi-channel, multi-touch marketing plan to achieve healthy pipeline coverage, expanding reach into existing accounts and penetrating new accounts.
Partner with executive leaders to establish meaningful, realistic goals and KPIs mapped to business outcomes.
Drive the development of high-quality leads through various channels.
Develop robust lead nurturing programs to move prospects through the sales funnel.
Partner closely with Product and Sales to define key buyer personas, market segments, and target account lists based on how they buy and the customer lifecycle.
Embrace agile marketing operational rigor across the planning process, accounting for delivery cycles, dependencies, capacity, and prioritization.
Partner with peers who manage our paid, owned, and earned channels, as well as content, creative, and operations teams to develop and activate high-quality, compelling marketing initiatives based on audience segments and personas.
Optimize activities by reviewing results to measure effectiveness and improve performance based on learning.
Manage campaign budgets effectively and optimize spend to maximize ROI.

Qualifications

10+ years of experience in integrated marketing campaign management.
Experience translating business objectives into a strategic marketing plan.
Proven ability to develop and execute multi-channel marketing strategies.
Strong understanding of lead generation and nurturing best practices.
Excellent analytical and data interpretation skills.
Excellent communication and interpersonal skills.
A "hands on" mindset; you understand strategy is meaningless without execution.
Fluency in marketing funnel metrics and management.
Proficiency in Microsoft Office Suite, especially PowerPoint.
Working knowledge of all key paid, owned, and earned marketing channels.
A strong focus on delivering measurable results and exceeding expectations.

Perks & Benefits

Flexible time off (FTO), 14 paid holidays
Paid sick time
Parental/new child leave, childcare & elder care assistance, adoption assistance
Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling

Why Join Us?

Epsilon is a global data, technology, and services company that powers the marketing and advertising ecosystem. We offer a collaborative culture that values innovation and empowers employees to make a difference. Join us to influence marketing strategy and drive growth in business.