Director, Marketing Strategy & Operations

Major League Soccer

Location: New York City, New York, USA

Category: Marketing

Salary: 115,000 - 150,000 USD / yearly

Full-time

Job Description

Major League Soccer (MLS) is seeking a Director, Marketing Strategy & Operations to lead innovative cross-enterprise Marketing plans, platform strategies, facilitate marketing and multi-department alignment, track progress against the planning of programs, and manage stakeholders through planning and execution. We are looking for a big thinker with an eye for detail, who loves organizing, orchestrating and inspiring groups to great outcomes.

Responsibilities

Build end-to-end Marketing plans across enterprise-wide stakeholders (League Office, Clubs, Partners, Sponsors etc.) for tentpole moments.
Lead World Cup Marketing planning and execution for 2026 FIFA World Cup.
Develop and implement a strategic marketing playbook for partnerships that aligns with the overall business objectives and growth targets.
Lead development of 'big ideas' and innovative platforms to deliver partnership value and align to enterprise goals and Marketing objectives.
Drive cross-functional view and alignment of Marketing support across existing sponsorship, new partnerships, Innovation Lab partners, etc.
Lead Enterprise-wide Big Event and moment planning (MLS All-Star, MLS Cup, World Cup and other moments), setting and managing meetings, aligning targets and timelines, and authoring (and aggregating) integrated marketing plans.
Collaborate with Brand Marketing + Partnerships team to develop a strategic toolkit.
Partner with partnerships team to embed opportunities for partners to market MLS + MLS Priorities (e.g., tentpole moments, MLSSP, etc into their marketing plans).
Maintain and nurture relationships with key partners, ensuring ongoing communication and collaboration on marketing initiatives.
Brief marketing team on initiatives required to execute partnerships; ensure on-time deliver of all assets.
Analyze the performance of partnership marketing initiatives, using data-driven insights to measure their impact on organizational goals.
Monitor revenue generated from partnerships and determine if marketing can provide additional 'plus up' opportunities to drive revenue.
Attend meetings to understand and structure new opportunities, onboarding Marketing constituents as needed.
Connect dots between core collaborators and identify new ideas and opportunities to unlock scale.
Collaborate closely with Marketing team and cross-functionally focused ideation and development of ideas and programs.

Qualifications

Bachelor's Degree Required
8+ years of relevant experience (marketing, strategy & operations, consumer insights, etc.) and experience managing large groups of constituents to successful outcomes.

Perks & Benefits

Major League Soccer offers a competitive starting base salary of $115,000 - $150,000, based on individual qualifications, market financials, and operational business needs. Our benefits package includes comprehensive medical, dental, and vision coverage, a $500 wellness reimbursement, generous PTO, and a hybrid office/remote work schedule to promote work-life balance. We also prioritize career and professional development, offering on-the-job training, feedback, and ongoing educational opportunities.

Why Join Us?

At Major League Soccer, we are proud to be an equal opportunity employer. We value diversity and inclusion and believe that a diverse workforce enhances our ability to compete in the marketplace. Join our team and be part of the Major League Soccer family, where we elevate the game and inspire greatness!