Equity Marketing Systems Specialist at Roers Companies - Plymouth, Minnesota Equity Marketing Systems Specialist - Roers Companies

Equity Marketing Systems Specialist

Roers Companies

Location: Plymouth, Minnesota, USA

Category: Marketing

Salary: 57,900 - 76,100 USD / yearly

Full-time

Job Description

Join our team in Plymouth, Minnesota as an Equity Marketing Systems Specialist at Roers Companies, a national leader in multifamily real estate investment, development, construction, and property management.

Responsibilities

  • Design, manage, and improve structure, workflows, and automation within HubSpot
  • Ensure data accuracy, hygiene, and lifecycle tracking
  • Manage contact re-engagement and cleanup campaigns for inactive segments
  • Build strategic segments based on geography, lifecycle stage, behavior, and engagement
  • Create dashboards and reports to track sales activity, marketing performance, and CRM health
  • Surface actionable insights to guide campaign targeting and sales outreach
  • Proactively suggest creative, strategic solutions to improve workflows, automations, and campaigns
  • Communicate effectively with sales to deliver segmented lists, track activity, and identify outreach opportunities
  • Support sales enablement through organized content and performance insights
  • Assist in executing campaigns by managing contact lists, email delivery, and performance tracking
  • Serve as a CRM point of contact and internal resource for the sales team
  • Organize and maintain a central library of marketing and sales enablement materials within HubSpot such as investor packets, snippets, & communication templates
  • Train new team members on HubSpot best practices and develop internal documentation or guides
  • Manage and maintain integrations between HubSpot and platforms like Google Ads, LinkedIn Ads, Agora, Windfall, Livestorm, C-Vent, and WordPress
  • Monitor GDPR/compliance settings, including opt-ins and unsubscribe preferences

Qualifications

  • 2-4 years of experience with HubSpot CRM (Marketing + Sales Hubs preferred)
  • Strong knowledge of CRM segmentation, marketing automation, and reporting
  • Proven experience supporting both sales teams and marketing campaigns
  • Excellent communication skills with the ability to translate data into action
  • Highly organized and detail-oriented with a strong sense of ownership
  • Ability to multitask and move quickly in a fast-paced environment
  • Experience with event coordination or webinar logistics a plus
  • HubSpot certifications preferred

Perks & Benefits

  • Medical, Dental, and Vision insurance including HSA
  • Paid Birth & Bonding Leave
  • Employer Paid Basic Life Insurance
  • Employer Paid Short-Term Disability
  • Voluntary Life, AD&D, Long-Term Disability, Critical Illness, and Accident insurance
  • 401k Match
  • Competitive PTO and Paid Holidays
  • Gym Membership Reimbursement
  • Free Stays in our Properties' Guest Suites
  • Rent Discount at Roers Cos. Properties
  • Charitable Match Program
  • Annual Company Conference
  • Employee Referral Bonus Program

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