Senior Product Marketing Manager, Consumer

Early Warning Services

Location: Phoenix, AZ, USA

Category: Marketing

Salary: 125,000 - 165,000 USD / yearly

Full-time

Job Description

The Senior Product Marketing Manager, Consumer is responsible for developing a deep understanding of the target consumer segment to drive awareness and transactions.

Responsibilities

Leads consumer research efforts to optimize product positioning.
Derives key consumer insights from research and other inputs.
Develops consumer narrative and messaging framework.
Owns and evolves consumer journey maps.
Develops consumer segmentation and needs assessment.
Partners with Product and UX teams to enhance consumer experience.
Develops Go-to-Market strategy for new product features.
Partners with B2B and Merchant Marketing teams.
Responsible for managing websites.
Supports risk management and data protection efforts.

Qualifications

Bachelor's degree in related field.
7+ years of experience in product marketing.
Strong research and data analysis skills.
Excellent communication and team leadership abilities.
Innovative thinker with project management skills.
Experience in payments or banking industry.
Ability to work in a fast-paced environment.

Perks & Benefits

Healthcare coverage including medical, dental, and vision plans.
401(k) Retirement Plan with company match.
Unlimited Time Off for exempt employees.
12 weeks of Paid Parental Leave.
Maven Family Planning support.

Why Join Us?

Join us at Early Warning Services to be part of a dynamic team that values equality, diversity, and professional growth.