Director, Integrated Campaign Management

Epsilon

Location: New York, NY, USA

Category: Marketing

Salary: 122,250 - 203,750 USD / yearly

Full-time

Job Description

The Integrated Campaign Director will play a key role in developing and executing lead generation initiatives for Epsilon's Digital and Retail Media business unit with a focus on the Retail Media offerings.

Responsibilities

Lead integrated marketing planning process for Epsilon's Digital and Retail Media offerings
Build, manage and execute a multi-channel, multi-touch marketing plan
Develop robust lead nurturing programs
Optimize activities by reviewing results to measure effectiveness

Qualifications

10+ years of experience in integrated marketing campaign management
Experience translating business objectives into a strategic marketing plan
Proven ability to develop and execute multi-channel marketing strategies
Excellent analytical and data interpretation skills
Proficiency in Microsoft Office Suite, especially PowerPoint

Perks & Benefits

Flexible time off (FTO), 14 paid holidays
Paid sick time
Parental/new child leave, childcare & elder care assistance
Comprehensive health coverage, 401(k), tuition assistance

Why Join Us?

Be part of a collaborative culture that values innovation
Opportunity to influence marketing strategy and drive growth
Work with executive-level stakeholders to achieve business objectives